MAPFRE recruits AI-powered chatbot: Emma

MAPFRE Middlesea’s chatbot Emma. (source MAPFRE media)

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MAPFRE Middlesea has launched an artificial intelligence-powered (AI) chatbot in Malta, according to a press statement the insurer published. Utilising newly-emerging technologies, the company hopes to offer a new way of communication for its clients.

Through the use of chatbots, which are programs that apply the use of AI in order to simulate real interactions with users through a chat interface, the system is able to comprehend language and not just commands. Therefore, the more conversations that a chatbot has, the more intelligent it may become, the company says.

The new MAPFRE Middlesea chatbot Emma is capable of addressing queries pertaining to insurance quotes, claims, complaints, contact information 24 hours a day, 7 days a week.

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However, in light of Emma’s constant availability, customers will always have the opportunity to speak to a representative during working hours should they wish to do so.