LeoVegas launches new brand ‘Pixel digital’ in Sweden

Gamla stan, Stockholm, Sweden. (source: Unsplash/Jon Flobrant)

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LeoVegas is launching a new business Pixel digital Ltd along with a website dubbed pixel.bet, which venture was granted a five-year gambling licence for online casino and sports betting by the Swedish Gambling Authority, according to a press statement issued by the group.

“With this licence, we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally,” says Eirik Kristiansen, CEO of Pixel digital Ltd.

“During a year when we focus on strong growth but also cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies,” adds Gustaf Hagman, CEO of LeoVegas Group.

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Pixel.bet is an aspiring brand in esports betting, also offering casino and live casino. While Sweden and the Nordics are considered to be the primary markets in focus, LeoVegas maintains a clear potential to grow further internationally.

LeoVegas’ technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm.