GiG obtains affiliate licence in Romania

(source: Unsplash/Majkl Velner)

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Gaming Innovation Group Inc (GiG) has been granted a Class II licence that announces the group’s entrance into the regulated Romanian market with affiliate marketing services, according to a GIG press release.

This licence allows GiG’s Media Services to refer traffic to the online casino and sportsbook operators holding a licence to operate in Romania. Therefore, entering Romania is an opportunity for the media vertical to take advantage of its proprietary technology and know-how and follows GiG’s strategy to expand into regulated markets, the company says.

Approximately 19% of all gambling in Romania is made online in a market estimated to be worth US$1.5b in 2019, based on total gambling gross win. Online gambling is estimated to grow by 12% from 2019 to 2020 and to reach more than 30% of total gambling by 2024, as the press release says.

“We are excited to extend our market reach by starting to refer end users to operators with a Romanian licence. We are expanding into another regulated market where we will be able to utilise the full range of marketing channels available across both the sports and casino verticals,” said Richard Brown, Chief Operating Officer at GiG, “Romania is still a developing market and with good projected underlying growth in the online sector which has accelerated in the last couple of years.”