Peter Zäll was appointed Chief Strategy Officer of Betsson Group, according to a press statement by the iGaming company. Mr Zäll will be responsible for the Swedish market and will be based in Malta. His appointment is effective 1 May 2019.
Mr Zäll was previously VP Product & Marketing at Svenska Spel and has also held management positions in retail businesses and consumer marketing, Bettson Group says.
“I am delighted that Peter has decided to be part of the Betsson team as Chief Strategy Officer, his experience and personality fit the team perfectly. Also, as Betsson Group is gearing up for the opening of the Swedish gambling market there should be no better person to develop our position in the Swedish market,” comments Jesper Svensson, CEO Betsson’s operational subsidiaries.
“I am excited to join Betsson at these interesting times. I see many opportunities in the brand portfolio and look forward to working with the team to refine the strategy for the future,” says Mr Zäll.