Aspire Global to launch online casino brand with Vipps Holdings

(source: Unsplash/Steve Sawusch)

Online gaming solutions provider Aspire Global signed a deal with Vipps Holdings to launch the so-called Vipps Casino, an online casino brand, according to a news release.

Sweden-based Aspire Global is expected to invest around €1.5 million in the marketing strategies of this new brand, while Vipps Holdings will provide its experience from technology infrastructure and marketing to support the launch of the online casino. The product is scheduled to go live in the second half of 2019.

“We look forward to an exciting partnership with Vipps Holdings. The veteran team brings extensive experience from leading iGaming companies in the Nordic market and together we will be creating a truly innovative iGaming experience” said Tsachi Maimon, the CEO of Aspire.

Aspire Global is listed on NASDAQ and holds licenses in Malta, the United Kingdom, Denmark and Sweden.