Malta-licensed iGaming firm Aspire Global partnered up with NEG Group Ltd for the relaunch of Digibet in several European markets including Germany, according to a press statement. Aspire Global will be acquiring shares in NEG Group Limited for up to €2m, which will be used for the marketing of the brand in time for the UEFA 2020.
Digibet will be offering a regulated gaming experience focusing on sports betting, the press statement says. The brand, initially operating on another platform, will be relaunched on Aspire Global’s platform by H2 2019.
Through the acquisition of shares, Aspire Global will invest up to €2m for strengthening the relaunch of the brand, while NEG Group will be responsible for marketing activities, bringing valuable expertise related to the key markets and acquisition channels.
“We look forward to materialising the potential of the Digibet brand together with NEG Group. We see great opportunities for the relaunch coming with the strong brand-awareness, the upcoming UEFA euro 2020 tournament and the preapproved German licence”, said Tsachi Maimon, the CEO of Aspire Global.
“Aspire Global provides the optimal platform, ensuring a successful relaunch of the Digibet brand. Aspire Global offers a first class platform, both when it comes to the technical solution and the team behind it, as well as a safe and entertaining experience for our audience”, said Alexander Zucker, Director at NEG Group.