Aspire Global finalises Pariplay purchase

(source: Unsplash/Chris Liverani)

Online gambling firm Aspire Global Plc has finalised the acquisition of B2B group and global game aggregator platform Pariplay for €13.1m in cash in line with the initial conditions announced on 28 June, according to a press statement sent to Business Malta. The transaction received the approval of the respective authorities

Through the acquisition Aspire Global expects to “control yet another crucial part” of the iGaming vertical, looking into creating synergies, broadening the game portfolio and providing a channel to distribute and sell propriety games outside Aspire Global’s partner network.

Pariplay has hundreds of proprietary game titles complemented by more than 2,000 games from leading third-party providers on its B2B platform. The game portfolio is certified for several regulated markets in Europe, including Denmark which will be launching shortly. Moreover, Pariplay has cleared an iGaming certification for New Jersey, which Aspire Global is expecting to leverage.

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Aspire Global says the acquisition of Pariplay strengthens B2B-business through external game sales — accelerating growth, creating synergies and saving costs with an expected positive effect on overall EBITDA as of 2020. For 2019 however, the transaction is not expected to have any material effect on Aspire Global’s financial results.

“We are excited to welcome the Pariplay team to Aspire Global. The acquisition of Pariplay is in line with our M&A strategy focusing on B2B growth and external game sales,” says Tsachi Maimon, CEO at Aspire Global.

The integration of Pariplay grants us control of yet another crucial part of the iGaming value chain – cutting costs, broadening the game portfolio and providing a channel to sell and distribute propriety games outside Aspire Global network. Moreover, Pariplay holds an iGaming license for New Jersey, which could act as the spearhead of our future efforts to enter the US market,” Mr Maimon adds.

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